æ¥æ¬åºåäž»åãïŒãžã§ãŒãžã¢ã®Douyinã¯ãªãšã€ã¿ãŒã®æ¢ãæ¹
ð¡ ãžã§ãŒãžã¢ã§Douyinã¬ãã¥ãŒäŸé Œãå¢ããŠããçç±ïŒå°å ¥ïŒ ãžã§ãŒãžã¢ïŒåœïŒã¯ãEUå¯ãã®æ¶è²»æåãšããŒã«ã«SNSå©çšã®ãŠããŒã¯ããæ··ãã£ãåžå Žã§ãè¶å¢ECãããã補åã®ãã¹ãã«åããŠãŸããæ¥æ¬ã®åºåäž»ããèŠèŠçã§çå°ºãªãããã¯ãã¬ãã¥ãŒããçããªããDouyinäžã®çŸå°ã¯ãªãšã€ã¿ãŒã¯ã³ã¹ãè¯ããèŠªè¿æã®ãã蚎æ±ãã§ããããšãå€ãã§ãã ãã ããèŠã€ãæ¹ããåãããªããèšèªã»æ±ºæžã»é ä¿¡èŠçŽã®å£ã§èžã¿åããªãããšãã声ãããèãããŸããæ¬èšäºã¯å®è·µçã¹ãããïŒçºèŠâéžå®â亀æžâé ä¿¡æé©åïŒãçŸå Žç®ç·ã§æŽçããçŽè¿ã®æ¥çæ å ±ãç¹ã蟌ã¿ãªãããåºåäž»ã倱æããªãããã®ãã§ãã¯ãªã¹ããæäŸããŸããåèæ å ±ãšããŠããã©ãããã©ãŒã ç«¶åã®ååïŒåèïŒKuaishouã®ã³ãã¥ããã£äž»å°ã¢ãã«ïŒãã°ããŒãã«ãªçå°ºæŠç¥ã®ãã¬ã³ããèžãŸããŸãïŒReference ContentïŒã ð ãã©ãããã©ãŒã æ¯èŒã¹ãããã·ã§ããïŒãžã§ãŒãžã¢åãéžæè¢ïŒ ð§© Metric Douyin Kuaishou Snapchat Spotlight ð¥ Monthly ActiveïŒæšå®ïŒ 1.200.000 800.000 400.000 ð Eâcommerce飿º 匷ãïŒåç»âè³Œå ¥å°ç·ïŒ éåžžã«åŒ·ã äž ð¬ ãŠãŒã¶ãŒèŠªå¯åºŠ é« éåžžã«é«ã äž ð° åºåã³ã¹ãæ äžãé« äž äžãé« ð¯ ããŒã«ã«åãæé©æ§ é«ïŒçå°ºã¬ãã¥ãŒåãïŒ é«ïŒã©ã€ãïŒæè²ïŒ è¥å¹Žå±€ã®èªç¥æ¡å€§åã 衚ã¯ãžã§ãŒãžã¢åžå Žã§åºåäž»ãæ€èšããäž»èŠçå°ºãã©ãããã©ãŒã ã®åŒ·ã¿æ¯èŒã§ããDouyinã¯çå°ºã¬ãã¥ãŒãšçºèŠçµè·¯ã®å¹çãé«ããKuaishouã¯ã©ã€ãã§ã®å³æè³Œè²·ã«åŒ·ãç¹ãç®ç«ã¡ãŸããSnapchatã¯è¥å¹Žå±€ãAR蚎æ±ã®è£å®çãšããŠæå¹ã§ãã ð¢ çºèŠãã§ãŒãºïŒåè£ã¯ãªãšã€ã¿ãŒã®èŠã€ãæ¹ïŒå®åïŒ 1) ããã·ã¥ã¿ã°ïŒå°åã¿ã°æ€çŽ¢ - Douyinå ã§è±èªïŒãã·ã¢èªïŒçŸå°èªïŒãžã§ãŒãžã¢èªïŒããã·ã¥ã¿ã°ãçµã¿åãããŠæ€çŽ¢ãã¬ãã¥ãŒç³»ããã·ã¥ã¿ã°ãã#ТеÑÑãã#á©ááá ááááá®ááááïŒã¬ãã¥ãŒïŒããªã©ããŒã«ã«è¡šçŸã詊ãã 2) é³å£°ãšããžã¥ã¢ã«ã®æãããã§çµã蟌㿠- 補åã«ããŽãªããšã«ãéå°ããæ¯èŒããã©ã€ã詊çããªã©ã®ãã©ãŒããããåªå ãèŠèŠçã«è£œåãèŠããåãããããçãã¯ãªããã§ç¢ºèªããã 3) ããŒã«ã«äžéäºæ¥è ïŒãšãŒãžã§ã³ã·ãŒã䜿ã - èšèªã»å¥çŽé¢ã®å£ãããå Žåããžã§ãŒãžã¢ãŸãã¯åšèŸºå°åã«åŒ·ããšãŒãžã§ã³ã·ãŒçµç±ã§ã¯ãªãšã€ã¿ãŒã玹ä»ããŠãããã®ãæ©ãïŒäº€æžã»éä»ã»çšåŠçã®ãµããŒãå«ãïŒã 4) ç«¶åãšãã¬ã³ã芳å¯ïŒåèïŒVogue Businessã®TikTokãã¬ã³ããã©ãã«ãŒïŒ - ã©ã®ãã©ãŒããããããºã£ãŠãããã鱿¬¡ã§è¿œããé¡äŒŒã¯ãªãšã€ã¿ãŒãã¬ã³ã¡ã³ãæ©èœã§çºæããã ïŒåºå žïŒReference Contentã®ãã©ãããã©ãŒã å·®åãšVogue Businessã®ãã¬ã³ã芳å¯ãåèã«å®ååïŒ ð¡ éžå®ãã§ãŒãºïŒKPIã»å¥çŽã®æ±ºãæ¹ KPIåªå é ïŒCTRïŒCTAã¯ãªã㯠â èŠèŽç¶æç â è³Œå ¥ã³ã³ããŒãžã§ã³ã å ±é ¬åœ¢æ ïŒåºå®ïŒæåå ±é ¬ïŒè²©å£²ãŸãã¯ã¯ãŒãã³å©çšïŒã§ãªã¹ã¯åæ£ã ã³ã³ãã³ãæš©å©ïŒåºåäž»ã¯æäœéã¯ãªãšã€ãã£ã2ååã®åå©çšæš©ã確ä¿ã é ä¿¡ã¹ã±ãžã¥ãŒã«ïŒããŒã³ãåã®ãã£ã¶ãŒâã¬ãã¥ãŒæ¬ç·šâãã©ããŒã¢ããã®3æ¬æ§æãå®çªã ã³ã³ãã©ã€ã¢ã³ã¹ïŒèåœè¡šç€ºã»éåºŠãªæ¯èŒã¯é¿ããããŒã«ã«ã®æ¶è²»è æ³ã«åããã衚çŸã«ããã ð MaTitie ã·ã§ãŒã¿ã€ã MaTitieã§ãããããã§å°åéå®ã³ã³ãã³ãããã§ãã¯ãããªãããã©ãããã©ãŒã ã®ã¢ã¯ã»ã¹å¶éãé床åé¡ã§ãããããšãããããããã©ã€ãã·ãŒãšé床ãå®å®ããæ¥ç¶ã確ä¿ããããªãVPNã¯äŸ¿å©ã§ããå人çã«ã¯NordVPNããã䜿ã£ãŠãŸã â ã¹ããªãŒãã³ã°éããèšå®ãç°¡åã ...